Case Study / Retail
CompletedBringing a Bursa footwear business established in 1989 into a stronger digital presence.
A complete digital transformation project covering strategy, design, development, SEO, content, infrastructure, and the foundations for online sales growth.
The Business
BayYıldız is a real family footwear retailer that has operated physical stores in Bursa since 1989. Its offline presence and local reputation already existed. The project focused on translating that established physical business into a modern, trustworthy digital experience.
The Challenge
BayYıldız had decades of physical retail experience, but its online sales presence was extremely limited. The digital experience needed to represent the established brand professionally and support a clearer path toward online growth.
Project Scope
The work covered strategy, design, development, content, SEO, and infrastructure so the website could support the business as a complete digital channel.
Design Approach
The visual direction was shaped around premium footwear presentation, clear product discovery, and the practical needs of retail customers browsing on mobile.
Development
The website was developed with Next.js as a responsive, production-ready retail experience focused on performance, clarity, and long-term maintainability.
SEO & Digital Foundation
SEO and digital infrastructure work were included alongside design and development, so the website could launch with stronger foundations for discoverability and ongoing online growth.
This section describes verified project scope. It does not claim specific Google rankings or search-position results.
Verified Traffic
The live website recorded 9.38K unique visitors during the measured 30-day Cloudflare analytics period.
Cloudflare Analytics · July 9 – August 8
9.38K
Unique Visitors
305.17K
Total Requests
63.46%
Percent Cached
7 GB
Total Data Served
These figures are Cloudflare analytics measurements for the live website. They are traffic metrics, not sales, conversions, or SEO attribution results.
Business Impact
Before the project, online sales activity was extremely limited. Following the digital work, the website became an active part of the business’s online presence and online sales increased.
The project helped establish a stronger online sales channel alongside BayYıldız’s existing physical retail presence.
Final Result
BayYıldız now has a modern digital presence that better reflects its offline history while supporting online discovery, customer contact, and future growth.
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